Fragrance house

Mayfair

Mayfair Perfumes is a UK fragrance company whose legal entity was incorporated on 15 January 1999. It was initially registered as Scentpower Limited, became Lentheric Limited in March 1999, and operated as Mayfair Perfumes Limited from January 2004. The business is part of the Shaneel Group, a family-owned fragrance company created by the Mehta family in 1986, and has operated under the Mayfair name since 2004. Its identity is closely associated with re-establishing established fragrances and cosmetics, including products that had previously been discontinued. The brand’s fragrance history is linked to carried-forward legacy names, with recorded Mayfair-associated releases ranging from Tramp in 1975 to Just Musk in 2003. Flair, a 1999 floral fragrance based on a scent originally introduced by Lentheric, is identified as one of Mayfair’s bestsellers.