Fragrance house

mCaffeine

Founded in 2016 by Tarun Sharma and Vikas Lachhwani, mCaffeine began taking shape in January that year after the pair researched skincare brands and extracts. Their research led them to caffeine, which became the basis for personal-care formulations first sold in Mumbai and later through online marketplaces. The brand’s identity is organized around caffeine and related coffee, tea, kombucha, and chocolate ranges, expressed through the message “#MadeBetterWithCaffeine.” mCaffeine is operated by Pep Technologies Private Limited. In March 2022, the company raised a Series C round led by Paragon Partners, with participation from Singularity Growth Opportunities Fund, Sharrp Ventures, Amicus Capital Partners, and RPSG Capital Ventures. By 2025, public profiles presented mCaffeine as part of PEP Brands.