Fragrance house

mCaffeine FIEN

FIEN is a fragrance brand created by mCaffeine, the personal-care company launched in October 2016 by Vikas Lachhwani and Tarun Sharma after nine months of research and development. mCaffeine began as a salon-related venture before pivoting in 2016 to a direct-to-consumer brand centered on caffeine, with early products for skin and hair. Its consumer identity later emphasized coffee as the expression of caffeine, and sales tripled within six months of that repositioning. FIEN was later placed within PEP Brands’ house-of-brands structure as mCaffeine’s fragrance sub-brand. Its perfume collection spans fresh citrus, gourmand, aquatic, and smoky-oriental directions, giving the brand a fragrance-focused identity alongside mCaffeine’s broader personal-care offering.