Fragrance house

Meira

Meira is a Stockholm-based fragrance brand launched on 7 May 2026 by Meira Omar and Oskar Nordstrand. Publicly presented under Meira Beauty AB, it frames its identity as “Heritage Reimagined,” bringing Nordic accords into conversation with warm, spicy elements. Omar is the founder and a central creative figure, and the brand links its fragrance concept to her music. Its debut fragrance, Hush Hush, was also its first product: a spicy amber gourmand that combines Nordic freshness with warmth and spice. The launch took place through an exclusive retail partnership with Lyko, which became the fragrance’s exclusive retailer in May 2026.