Fragrance house

Melanie Martinez

Melanie Martinez’s fragrance venture began in 2016 with Cry Baby Perfume Milk, a self-released scent that sold out. Launched through Atlantic Records, it was developed with Takasago New York perfumer Catherine Selig from Martinez’s vintage-inspired idea for a baby-bottle fragrance conceived after her Cry Baby album. The perfume’s identity tied sweet nostalgia and playful innocence to an irreverent creative concept. In 2023, Martinez introduced Portals Parfums in partnership with Flower Shop Perfumes, connecting the line to her third album, Portals. Its four fragrances represent the four elements, with the collection developed by perfumers Laurent Le Guernec, Natasha Côté, and Patty Hidalgo. The Portals identity also encompasses body sprays, candles, and fragrance accessories. Cry Baby Perfume Milk remains the signature fragrance associated with Martinez and the scent for which she is known in the perfume world.