Fragrance house

Mémoires D'amour

Mémoires D’amour is a French niche-perfumery house founded in 2022 by Arcadie de Niche. Its identity is built around the relationship between scent, love, emotion, and memory, with each perfume expressing a different love story or moment in life. Arcadie de Niche is the brand’s parent company and presents it within its portfolio of perfume houses. In 2024, Mémoires D’amour was presented alongside Arcadie de Niche’s other brands at Esxence in Milan, where its identity and new olfactory creations were shown to the perfume industry. The house’s fragrance concept is expressed through the collection as a whole: a repertoire of memories and sensations explored through contrasting olfactory directions rather than a single documented signature bestseller.