Fragrance house

Meraki

Meraki is a Danish well-being and skincare brand that joined the family-owned Society of Lifestyle in 2015. Its parent company was founded in Ikast, Denmark, by siblings Gitte Juhl Capel, Rikke Juhl Jensen, and Klaus Juhl Pedersen under the House Doctor name in 2002. Meraki’s identity brings together mild skincare and bathroom decor with modern aesthetics, distinct design, creativity, and well-being. In 2019, the House Doctor Group became Society of Lifestyle, while Meraki continued as an independent brand within the family of brands. In November 2022, the three founding siblings resumed overall leadership and gave Meraki, House Doctor, and Nicolas Vahé more room to stand on their own. Meraki marked its tenth anniversary in 2025, bringing back Cotton Haze, its first care series, launched in 2015. The series is associated with a signature scent that has become one of the clearest fragrance-linked expressions of Meraki’s care line.