Fragrance house

Messi

Messi is a licensed fragrance brand associated with Leo Messi: the Messi trademark belongs to Leo Messi Management, while Game On Product Group, established in 2013, holds an exclusive worldwide license to manufacture and distribute Messi fragrance and skincare lines, announced in October 2023. The fragrance business entered the consumer market in 2024 with Messi Eau de Parfum, presented as Leo Messi’s first signature scent. Its public identity is framed by “Messi, More Than We See,” which presents him through humility, depth, authenticity, and roles beyond football; Messi was involved in developing the scent, created by Firmenich perfumer Frank Voelkl. The inaugural Eau de Parfum is an amber fougère balancing freshness and warmth, and in April 2026 the brand extended that direction with Messi Elixir Parfum Intense in an exclusive Ulta Beauty launch.