Fragrance house

Mi Amante Professional

Mi Amante Professional was created in 2017 by hairdressers focused on women’s hair health and beauty. Its mission is to develop professional hair-care products that provide salon-like results at home. Hairdresser Lyuben Nikolov is identified as the creator, working with cosmetics specialists, while the brand also developed products in collaboration with Bulgarian celebrity hairdresser Ivaylo Kolev. Mi Amante Professional was publicly presented in October 2017 through the launch of the Ella hair cream. Mi Amante Ltd, registered in Sofia in March 2017, owns the brand’s online store and trademark. In 2022, the brand received a Brand Ambassador Award from Christian of Roma, described as recognition for the fastest-growing brand.