Fragrance house

Michael Bublé

Michael Bublé’s fragrance brand made its public debut in 2016 with By Invitation, presented as his first fragrance. Its identity carries Bublé’s musical world into scent, connecting the fragrances with his love songs and romantic sensibility and with a broader repertoire rooted in the Great American Songbook, standards, pop, swing, jazz, and R&B. Created with perfumer Karine Dubreuil-Sereni, By Invitation sold more than 21,000 units in under 24 hours during its HSN launch and received the 2017 Fragrance Foundation UK Readers’ Choice Women’s award. The fragrance business later included 2018 follow-ups associated with By Invitation and other releases, including Love Note in 2022. The By Invitation trademark was filed in Canada in April 2016, with an EU priority date of February 1, and is registered to Pancho Music Inc. At launch, Bublé worked with Elizabeth Arden, which Revlon acquired in 2016.