Fragrance house

Michael Malul KTORET

Michael Malul was founded by Hanan Malul after he developed fragrances for his perfume stores and demand from other retailers led to the creation of the brand. Its first fragrances appeared in 2019, followed by the KTORET collection in 2020 and additional editions in 2021. KTORET is a Michael Malul collection built around simplicity and minimalism, presented through distinct fragrance moods as a form of self-expression. Across the brand, fragrance is framed as both a high-end craft and an accessible part of everyday life. The creative process combines mood boards, personas and fragrance-house submissions, with scents assessed for how they evolve on skin. By 2024, Michael Malul had also collaborated with Esquire on a four-scent collection that translated the publication’s history and editorial personas into fragrance concepts.