Fragrance house

Michel Germain

The Michel Germain fragrance business began in 1989, inspired by Michel Germain’s wife Norma’s wish for a scent that made her feel sexy and attractive. After five years of development, the brand launched at Hudson’s Bay in 1994. Its first fragrance, Sexual, was created for Norma, who became the face of the brand during its early years. Sexual Pour Homme followed in 1997, extending the original women’s-only launch into a women’s and men’s fragrance business. Sexual is the brand’s defining fragrance and an international best seller. Its olfactory identity centers on natural-oil perfumery and fragrances associated with closeness, attraction, and romantic feeling. In 2016, Michel Germain received a Lifetime Achievement Award at the Canadian Fragrance Awards, recognizing more than two decades of work in fragrance.