Fragrance house

Michela Mezzetti

Michela Mezzetti is an Italian fragrance brand associated with its founder and creative figure, Michela Mezzetti, and based in San Gimignano, Tuscany. Its AttiMe collection approaches perfume through brief emotional experiences, including happiness, carefreeness, love, and everyday life. The first documented releases—Lick Me, Breathe Me, and Pop Me—appeared in 2025; Crush Me followed in 2026 as the collection’s first visible expansion. The brand’s visual direction is candy-colored and nostalgic, with a 1990s-inspired sensibility shaped around Mezzetti’s persona. A defining fragrance example is Lick Me, a gourmand composition built on the memory of fiordilatte ice cream and a waffle cone. Breathe Me presents a contrasting Tuscan landscape through coastal air, salt, citrus, flowers, wine, poppy, amber, and Tuscan cypress.