Fragrance house

mid/night 00.00

Founded in Barcelona in 2019 by Nina Urgell and Marc Ciudad, mid/night 00.00 began as a project combining fashion and cosmetics under New Order and Midnight 00.00. In early 2020, it shifted its focus exclusively to cosmetics. The brand’s identity centers on minimalist, optimized, gender-neutral routines that balance efficacy and science with nature, creativity, and sensory experience; its name evokes midnight as a moment associated with personal care and relaxation. In October 2023, it presented Casa Pablo, its first perfume collection: four fragrances representing morning, midday, afternoon, and midnight. The collection draws on an intimate island memory linked to Formentera and the house where the brand originated, with Mathieu Nardin credited as the creator of the fragrances.