Fragrance house

Mihyar

Mihyar was created in 2012 as a Saudi menswear brand and was founded by Kamal Osman Jamjoom. Its early concept focused on men’s accessories and thobes; it has since developed into a ready-to-wear menswear label combining Saudi heritage with contemporary design across thobes, headwear, footwear, accessories, and related lifestyle categories. The brand also offers an integrated, head-to-toe national menswear proposition for Saudi men. In October 2025, Mihyar presented a collection at Riyadh Fashion Week that combined contemporary Saudi menswear with traditional attire. In September 2025, Jamjoom Fashion completed its listing on Saudi Arabia’s Nomu Parallel Market, placing Mihyar within a publicly listed parent group.