Fragrance house

Mikyajy

Mikyajy emerged in Saudi Arabia in the late 1990s as a regional beauty concept for young Arab women, combining cosmetics, makeup, and perfume with a fun, vibrant, glamorous identity. Developed by Kamal Osman Jamjoom Group, it began as a value-cosmetics store carrying third-party brands before introducing products under its own label; the group remains its owner. By 2006, Mikyajy was described as a rapidly developed makeup emporium with branded cosmetics. In the late 2010s, the brand relaunched its retail concept as “Glamour Girl,” reshaping the experience around trying, learning, and inspiration while retaining its heart logo and disco-ball motif. The redesign returned to Mikyajy’s origins and adapted them for future generations, framing the brand around regional glamour, color, experimentation, and self-expression.