Fragrance house

MilfShakes

MilfShakes was founded in 2023 by Spanish content creator Nil Ojeda as a streetwear fashion company. Its name originated in an earlier proposed fast-food project involving Ojeda and Belén Esteban, where “MilfShake” was conceived as a menu dessert before being reused for the new venture. The brand has evolved from clothing into an experimental lifestyle concept built around limited drops, accessories, unusual objects, food collaborations, art-related projects, and other formats. Its identity combines irony, gamification, community participation, and a visual universe spanning fashion, art, and collectibles, with ongoing Essentials alongside time-limited Drops. A major creative milestone was its collaboration with Vicio on a staged court-case campaign featuring a limited menu and collectible elements. In June 2026, MilfShakes entered perfumery with Smoky Coco, its first perfume, developed with French fragrance manufacturer Robertet and introduced through an anti-smoking campaign using cigarette-shaped vials in a cigarette-pack-inspired presentation.