Fragrance house

Milk Jelli

Milk Jelli originated during the COVID-19 pandemic as an idea developed by founder Roshan Jihan and creative director Courtney, then launched in April 2022 as a bath-and-body line. The brand is part of the broader family business founded as Camille Beckman by Susan Camille Beckman Roghani in 1986, and Milk Jelli is owned by Camille Beckman. Its identity draws on nostalgia, fun, and food-like fragrance concepts, with a focus on vegan and cruelty-free bath-and-body products. The name refers to milk jelly, an old-fashioned dessert made with milk, gelatin, and fruit, which the brand associates with fun, deliciousness, and nostalgia. Its fragrance offerings are especially fruit-oriented and organized around fruit, milk, cereal, snack, and boba themes.