Fragrance house

Millionaires Choice

Millionaires Choice is a London-linked parfum house founded by George Jatania, who developed its fragrance identity with French master perfumers around an inspiration drawn from a millionaire’s lifestyle. Before creating Millionaires Choice, Jatania founded and chaired Lornamead, a family-owned personal-care brand company that acquired more than 35 brands from multinational corporations. The MC Parfum Collection comprises seven fragrances: MC1 through MC6 and a Limited Edition. Among them, MC1 is a woody-fresh composition pairing bergamot and mandarin with cedar, sandalwood, amber, patchouli, and vetiver, while MC3 is a floral-oriental fragrance that opens with pear, cinnamon, and black pepper before developing a floral heart and woody warmth.