Fragrance house

Mine Perfume Lab

Mine Perfume Lab was created in 2017 by Massimo Annunziata, following a project that began in 2010 and developed over seven years before the formal foundation of the brand in August 2017. Managed by the Italian company Smell Zero Zero SRL, the house makes handmade perfumes in Italy, producing them one at a time through an artisanal rather than industrial approach. Its creative language favors simplicity: fragrances are named after their main ingredient, inviting a direct and conscious choice. The house’s creative purpose is to make fragrances that tell stories, awaken emotions, and preserve personal memories.