Fragrance house

Miqura

Miqura is a Danish skincare brand associated with Incosmetics ApS. It began in 2011, when Jesper and Elsemarie launched the Miqura Silk Line alongside distribution of other brands. Miqura emerged after Elsemarie Østergaard visited a silk producer in Thailand and subsequently extended from silk cocoons into masks and body-care products. The original silk line later expanded into K-beauty products and masks, alongside the creation of the sister brand Masque Me Up. Miqura’s identity combines Asian and K-beauty influence with a Nordic visual expression, while its product philosophy brings together natural ingredients and science. In 2017, the brand was nominated for the Danish Beauty Awards’ Consumer Award. Incosmetics identifies Miqura as one of its brands and produces and distributes skincare products in Scandinavian and foreign markets.