Fragrance house

Miro

Miro is a German fragrance brand founded in 1994. Its name reflects admiration for art and the craft of traditional perfumery, while its identity centers on emotionally expressive perfumes intended to tell a story and reflect the wearer’s character. French perfumer Jacques Chabert has worked with Miro since its founding and continues to contribute creatively to its fragrances. The brand’s fragrance oils are developed with a family-run perfumery near Grasse before being finished as Eau de Parfums and Eau de Toilettes in Germany. Miro is currently presented as a brand of Maxim Markenprodukte; in 2013, it expanded its presentation with an online shop and the YoungStyle label while continuing to offer its existing fragrances. Miro femme is described as the brand’s classic fragrance and had sold several million units. Its flacon design was refreshed in October 2016, with the newer silhouette linked to Joan Miró’s 1981 sculpture Femme.