Fragrance house

Miss Sixty

Founded in 1991 by Renato Rossi and Wicky Hassan as the women’s clothing line of Energie, Miss Sixty developed an identity rooted in Italian fashion, feminine apparel, and women’s denim. During the late 1990s and early 2000s, it helped popularize low-rise jeans and distinctive denim treatments, extending that language into denim miniskirts and fitted jackets. Trendy International Group acquired Sixty Group in 2012, and Miss Sixty is listed in Trendy’s portfolio; the transition redirected strategic emphasis toward Asian markets while retaining the brand’s Italian fashion heritage. For its 25th anniversary in 2016, a collaboration with Gal Gadot paid tribute to Hassan and drew design inspiration from his final fashion show. In 2025, the brand’s public creative direction combined heritage denim with work by designer Mowalola and a campaign featuring Bella Hadid, alongside a stated move toward a more artistic direction.