Fragrance house

Missha

MISSHA traces its origin to 2000, when the Beautynet service began and the brand launched online in South Korea. Its early model used an online community and direct customer feedback to develop and revise products, while its stated identity emphasizes functionality and efficacy through selected ingredients, absorption technology, research, and solutions shaped by customer needs. The brand’s commercial milestones include more than 10 million cumulative units sold for the Time Revolution line by 2019 and more than 130 million worldwide BB Cream shipments by June 2020. In June 2017, IMM Private Equity acquired control of Able C&C, the company operating MISSHA.