Fragrance house

Mith

MITH is a Thai fragrance brand founded in Bangkok in 2015. Its roots reach back to founder Jutinat Piyaweerawong’s Ban-Ama home-fragrance stall at Chatuchak market, which was later rebranded as MITH as the business shifted toward personal fragrance. The name comes from “Made in Thailand” and echoes the Thai word for friend or friendship. Its creative concept centers on using fragrance to recall childhood memories of happiness, love, warmth, smiles, and laughter. Piyaweerawong is the brand’s founder and owner, with MEE MIT MAK Co., Ltd. behind MITH. For its sixth anniversary, the brand introduced Silver Sparkle and Crystal Flower in updated packaging through collaborations with perfumers Nathalie Lorson and Hamid Merati-Kashani. Silver Sparkle, created by Lorson, became MITH’s best-selling fragrance within a month in 2021. In December 2025, MITH marked its tenth anniversary with four fragrances presented through four entertainment-industry figures, each linked to a distinct character identity.