Fragrance house

MIU MIU BEAUTY

Miu Miu was founded in 1993 from Miuccia Prada’s independent and unconventional creative spirit, as a distinct brand within the Prada business. Its identity centers on experimentation, changing expressions, unconventional femininity, and a tension between naïf and sophisticated elements; recent descriptions likewise present it as Prada’s freer, instinctive creative outlet, expressed through playful, unconventional, off-kilter design. Initially licensed to the Prada Group by Miuccia Prada, the brand was acquired by the Group in 2003, and its first Paris fashion show took place in 2006. In 2013, Prada Group signed an agreement with Coty for the production, distribution, and development of Miu Miu fragrances. The brand’s first fragrance, Miu Miu Eau de Parfum, launched in July 2015. On February 9, 2024, Prada S.p.A. and L’Oréal Groupe announced a worldwide long-term beauty license, under which Miutine Eau de Parfum became the first Miu Miu Beauty fragrance in 2025.