Fragrance house

Mix:Bar

Mix:Bar launched at Target in 2021 as a fragrance brand created by Maesa. Maesa is the brand’s current parent company and the registered owner of the MIX:BAR trademark; Bain Capital Private Equity acquired a majority stake in Maesa in March 2019. Its identity is built around personalized fragrance: scents can be worn alone, layered, or blended to create an individual scent. That approach is expressed through play, self-expression, and fragrance cocktailing, with layering presented as the central way to use the collection. Mix:Bar has extended the concept across eau de parfum, hair and body mist, candles, and additional layering products. Vanilla Bourbon, launched in 2021, appears among the brand’s best sellers and illustrates its vanilla-led gourmand direction; it is also positioned for layering with Cloud Musk and Sparkling Hibiscus.