Fragrance house

MOH London

Founded in 2013, MOH London is a design-led luxury brand with an atelier in London’s Hatton Garden. It began with wedding and engagement rings, jewellery, and diamonds before developing a fine-fragrance offering, while its name draws on the Sanskrit word मोह, meaning love, and the phrase “My Other Half.” The brand brings jewellery and fragrance together through modern artistry, technical innovation, craftsmanship, emotional creativity, and a balance of contrasting aesthetics. Its fragrance collection comprises seven UK-crafted, unisex scents designed by Finnish perfumer Pia Long, spanning green, floral, woody, oud, ambery, spicy, and exotic directions, with recurring attention to green, rose, and tobacco tones.