Fragrance house

Momento

Momento is a Canadian fragrance brand launched in 2021 and created by perfumer Mladen Dragic after seven years of studying and experimenting with perfumery. Its creative identity is built around yin-yang balance, pairing contrasts such as hot and cold, light and heavy, and vintage and futuristic. The house presents scent as a feeling and a memory tied to a moment, with perfumes designed as unisex rather than gender-specific. Momento’s initial collection comprised five fragrances, each using amber as a common starting point while exploring a different olfactory direction. One of them, Tea Road, draws on the 1727 Treaty of Kyakhta and the historic overland tea route, giving the collection a historical reference point alongside its focus on contrast, memory, and personal experience.