Fragrance house

Monaco Parfums

Monaco Parfums was introduced in 2015 by INCC Group as the first fragrance developed under an official licence from the Principality of Monaco through Monaco Brands. Its public identity drew on Monaco’s heritage and associations with luxury, glamour, sport, entertainment, nightlife, and fashion. The original launch comprised fragrances for women and men, created by Calice Becker and Antoine Maisondieu respectively. In 2016, the prestige collection expanded with L’Eau Florale for women, created by Becker, and L’Eau Azur for men, developed by Maisondieu. At the time of the 2024 sale, Monaco Parfums was one of five licensed brands held by INCC. In April 2024, INCC was sold to Give Back Beauty, changing the corporate ownership of the company operating the Monaco Parfums licence.