Fragrance house

Monotheme

Monotheme was born in Venice in 2003 as an Italian fragrance brand designed by the Vidal family. It is an in-house Mavive brand within the company’s masstige division; Mavive was established by Massimo Vidal in 1986 and remains under the stewardship of the third and fourth generations of the Vidal family. Monotheme’s identity centers on fragrances built around a dominant raw material or single olfactory theme. Its Classic Collection presents women’s and men’s fragrances shaped by a prevalent ingredient and a classic style, while a later citrus-focused collection applies the same concept to traditional citrus notes. In 2020, the brand added two fragrances to the Classic Collection. Its newer Natural collection extends the range with unisex, Made-in-Italy fragrances focused on sustainability, nature, natural essences, and monothematic interpretations of olfactory families.