Fragrance house

Monotheme Venezia

Monotheme Venezia was created in 2003 as an in-house brand of Mavive’s masstige division and is currently part of the Mavive portfolio. The Vidal family’s fragrance and personal-care history traces to Venice in 1900, when Angelo Vidal established Vidal Profumi and a perfumery workshop at Palazzo Mocenigo. After Vidal was acquired by Henkel in 1980, Massimo Vidal established Mavive in 1986 with the Pino Silvestre brand. Mavive presents Venice as a continuing source of its identity and creative inspiration, linking its business history to the city’s perfume tradition and the Vidal family’s origins. Monotheme’s Classic Collection is organized around a single prevalent raw ingredient, with masculine and feminine Eau de Toilettes built around one dominant material; the Libro degli Agrumi collection applies this approach specifically to citrus fragrances.