Fragrance house

Monsieur Barbier

Monsieur Barbier is a French grooming brand established in 2013. Founder Ganaël Bascoul launched it with two friends in response to what he viewed as a homogeneous men’s-grooming market, seeking a more authentic alternative focused on natural and vegan formulations. Its mission is to reinvent men’s shaving, hair-care, and facial-care products by combining innovation, naturalness, and ease of use. The brand’s public identity brings together the tradition of the barber and French cosmetics, presenting grooming as a modern, enjoyable routine for men. In July 2021, Bascoul announced plans for a multi-brand entity called Beauty Brands Society, with Monsieur Barbier alongside the planned brands Cottan and M1SS1ON. The diversification project also revived the historical Cottan cosmetics name for a women’s line. Monsieur Barbier currently presents eaux de parfum as part of a broader men’s-grooming offer spanning shaving, facial, hair, and hygiene products.