Fragrance house

MOR

MOR began in Melbourne in 2001 as a small collection of hand-crafted, wrapped soaps, distinguished by expressive fragrances and decorative packaging. The brand grew from Deon St.Mōr’s Melbourne design practice, which explored perfumery and aromatherapy before extending into soaps, massage oils, candles, and bath and body products. His design sensibility informs collections drawing on ancient civilisations, earlier eras, travel, art, and cuisine. Across its bath-and-body range, MOR combines fragrance, detailed visual design, narrative-led collections, and everyday bathing rituals in a sensory-focused identity. Its Marshmallow range, launched in early 2001, is identified as the brand’s cornerstone range; its original fragrance was retained through later design and product changes, with a distinct, nostalgic scent and a loyal following. In 2021, MOR marked its 20th anniversary with a refreshed logo, new colour palette, and renewed creative direction, introducing Narcissus and its first Fine Fragrance collection designed for all genders.