Fragrance house

Morgan Madison

Morgan Madison is a Swedish lifestyle brand founded by Annika Hansson in 2019, bringing together interior design and personal fragrance. Inspired by the atmosphere and details of boutique hotels—and named in reference to The Morgans Hotel on Madison Avenue in New York—the brand developed products for interiors and rooms alongside perfumes for personal use. Its documented fragrance collaboration Next Chapter comprises Vol. 1 and Vol. 2, created with Swedish perfumer Sfean J.A. and Henrik Lundqvist; Orrefors designed and produced the bottles, drawing on Martti Rytkönen’s City glass collection. In February 2023, Morgan Madison announced plans for a new personal-fragrance range for Sweden and international markets, together with a new type of room fragrance.