Fragrance house

Morph

Morph is an Italian fragrance brand founded in Naples in 2002 by Andrea Angelino. Its identity brings together rare essences, aromatic oils, fragrance storytelling, and memorable design around the idea of transformation, or metamorphosis. In its early development, Morph evolved from a small perfumery into a broader creative project involving artists, perfumers, and marketing specialists, with innovation and metamorphosis as recurring principles. The brand’s principal fragrance collections are Luxury, Les Exclusifs, and Ice. At Pitti Fragranze in 2018, Morph was presented as a luxury-market brand that treated originality as a central principle, with Axum and Malaga cited as examples. Its newer work includes Gate 17, released in 2024 within the Ice range.