Fragrance house
Moseha
Founded by Shubham Singh, Moseha is an Indian fragrance brand that emerged after years of experimentation combining traditional Indian fragrances with modern perfumery techniques. The privately owned perfumery focuses on niche fragrances for perfume connoisseurs. Its creative identity fuses Indian fragrance heritage with contemporary global perfumery, drawing inspiration from jasmine, filter coffee, flower markets, and temple garlands encountered in India. Internationally credited perfumers have shaped its early fragrance identity: Christian Provenzano is credited with Gray Labdanum, while Provenzano and Kevin Mathys are credited with Oudh No.1. Gray Labdanum centers on saffron, labdanum, Indian tuberose, jasmine, rose, woods, and amber, reflecting Moseha’s interest in connecting Indian references with contemporary composition.
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