Fragrance house

MPF

MPF is a contemporary fragrance direction within the My Perfumes group, whose longstanding identity combines Oriental and French perfumery traditions and serves the UAE and international markets from Dubai. The MPF collection is framed around Western-style fragrance profiles and a modern urban identity, including aquatic, spicy-aromatic, and clean-gourmand styles interpreted through a Middle Eastern fragrance context. The wider My Perfumes business underwent a documented formulation change in 2018–2019: after a religious objection to ethyl alcohol, it developed a silicon-based substitute over roughly eight months and began commercial testing by late 2018.