Fragrance house

Mr Bear Family

Mr Bear Family began in 2012 in Gothenburg, where founder Björn Landén developed moustache wax in his kitchen as a natural product for facial-hair care. That project grew into a broader grooming brand spanning beard care, shaving, skin care, hair care and tattoo aftercare. The brand uses carefully selected natural ingredients and company-developed formulas, with products intended to work in harmony with the body and nature. By 2018, it was selling self-produced beard products internationally to salons, retailers and private customers while broadening into shaving and hair care. Mr Bear Co. AB is the company behind the brand and a subsidiary of The Bear Hive AB.