Fragrance house

Mr. Wonderful

Mr. Wonderful began in 2011, when graphic designers Javier Aracil and Angi Cabal created wedding invitations and related designs. Initially focused on wedding and event merchandise, the business gained an audience through Facebook illustrations and motivational phrases; after a mug giveaway, the founders began developing products of their own. It evolved from a graphic-design studio into a broader brand centered on ideas, creativity, positive messages and a “good vibes” philosophy, with products moving from online sales into gift shops, stationery retailers and major chains while retaining its illustrated identity. In 2023, it entered beauty and fragrance with the Always Good Vibes collection, developed with De Ruy as three fragrances expressing that optimistic identity. In 2025, the Barcelona Court of Appeal annulled the company’s previously homologated restructuring plan, bringing it closer to insolvency proceedings without Oquendo and the founders losing control.