Fragrance house

MTJ

MTJ was introduced in February 2021 as a namesake brand associated with Pakistani religious scholar Maulana Tariq Jamil. Its stated purpose was to generate funds for madrassas and welfare projects through the MTJ Foundation, while its public identity is tied to Jamil’s teachings and charitable and Islamic-education initiatives supported by fragrance sales. At its flagship-store launch on April 27, 2021, perfumes appeared alongside apparel and shoes, making fragrance part of the wider MTJ offer. The fragrance range includes perfumes, attars, and body mists in floral, fruity, woody, musky, spicy, and oud-oriented styles. Vital Group’s catalogue presents French-oriental and oriental collections, including oud-centered compositions and attars. Tears of Roses is highlighted in the brand’s current presentation as a best-selling fragrance.