Fragrance house

MTV Perfumes

MTV Perfumes began in 2012 as an MTV India personal-care extension launched through a licensing agreement between MTV/Viacom18 and Global Fragrances, with body sprays and eau de toilettes for men and women. The line formed part of MTV’s broader consumer-products activity and drew on its youth-oriented identity; by October 2015, it had been developed with De Ruy Perfumes as a music-inspired personal-care line aimed at millennials. In 2016, De Ruy introduced MTV #Tuned Man and MTV #Tuned Woman, extending the documented Spanish-era line.