Fragrance house

Muhrah

Muhrah is a Saudi fragrance maison creating scents and gifts with an identity rooted in Arabian heritage. Its brand story centers on the image of a free Arabian mare emerging from the desert, a symbol associated with Arab authenticity, freedom, strength, and dignity. The fragrance offering includes a collection labeled “Heritage Signature” and highlights a scent associated with Saudi football figure Captain Mohammed Noor. In 2025, Azoz World / Muhrah appeared as a perfumery exhibitor from the United States at Beauty Istanbul, marking a documented public trade-fair milestone.