Fragrance house

Mumćhit

MUMCHIT is a South Korean fragrance brand founded in 2016 by a founder known as Kim, who studied ceramics and pottery at art school before developing candle and fragrance-related products. Its name refers to the moment when a fragrance causes someone to stop and turn around, or when a preferred scent stands out among many. The brand’s creative theme combines color and scent, using color to express scenes and impressions associated with fragrance. MUMCHIT describes itself as a casual fragrance brand proposing a fragrance-oriented lifestyle; its current architecture includes the Stay Perfume line, which frames fragrance as something completed over time. In April 2021, it entered Japan through an exclusive distribution agreement with Fits Corporation, initially presenting four hair-and-body fragrance mists selected after development and consumer testing. By November 2023, the brand was pursuing expansion beyond Japan, including entry into Vietnam and exports to Uzbekistan and Central Asia. MUMCHIT is operated by Mind Dessert Co., Ltd.