Fragrance house

Mush Mush

Mush Mush is a fragrance brand operated by Esscenza Fragrances Corp., a Florida corporation with an effective date of December 31, 2018. Before creating the brand, its founder had spent more than two decades working across the American fragrance market, including retail, wholesale, distribution, and product development. Mush Mush was created around an everyday approach to fragrance, responding to customers who set aside scents they liked because of price; the brand presents fragrance as something with character and lasting presence for regular use. Its olfactory identity is broad, encompassing floral, fruity, fresh, vanilla, gourmand, amber, woody, and musk profiles. In the United States, the MUSH MUSH trademark application was filed on July 15, 2023 on an intent-to-use basis. On August 27, 2025, the Trademark Trial and Appeal Board affirmed refusal of the design-mark application after finding a likelihood of confusion with an existing clothing mark.