Fragrance house

Mutis Nueva Granada

Mutis Nueva Granada is an artistic-perfumery brand created by Colombian designer Hanssen Diaz to celebrate the botanical heritage of the former Nueva Granada, a region associated with present-day Colombia and neighboring territories. It takes its name from José Celestino Mutis, the 18th-century botanist who led the Real Expedición Botánica del Nuevo Reino de Granada. The brand’s creative identity draws on Colombian biodiversity, tropical light, landscapes, legends, folklore, and the connections between science, imagination, nature, and Magical Realism. Publicly presented at Pitti Fragranze in Florence in September 2021, it introduced the eight-fragrance Nueva Granada collection, inspired by the flora, territories, myths, and history of the region. In 2025, Mutis expanded its geographical focus with Aras, a seven-fragrance collection shaped by the dances, rhythms, myths, and territories of Latin America, with creative direction associated with Hanssen Díaz.