Fragrance house

Muzaffar Atarji

Muzaffar Atarji’s perfume-business story begins in Mecca, where Sheikh Mohammed Alem Atarji established a family trade associated with oud, amber, musk, and oriental perfumes. Muzaffar Mohammed Atarji inherited the business from his father and developed it by introducing modern perfume-production methods while retaining its focus on oud and oriental perfumery. Publicly represented in a third generation by Mishal Muzaffar Atarji, the brand combines inherited expertise with modern technology. Its creative identity centers on selecting and blending oud and other oriental fragrance materials, connecting traditional Arabian perfumery with contemporary presentation.