Fragrance house

My Mood

My Mood was launched in May 2018 by beauty entrepreneur Thea Green as a youth lifestyle brand developed in partnership with Boots for teenagers and the Gen Z audience. Its creation involved input from its intended young customers, with focus groups influencing the range, packaging, and product names. The brand expanded beyond makeup into a broader lifestyle offering that included bathing products and tech accessories. My Mood was added to Green’s portfolio after Nails.INC and INC.redible Cosmetics, while Holler & Glow was later included among her brands.