Fragrance house

My Perfume

The UAE-based My Perfume Group began in 1993 with a single multi-brand trading store. My Perfumes Select was established in 2014 as a newer brand combining Middle Eastern perfumery traditions with modern global fragrance culture. Its olfactory identity brings together French and Oriental traditions, presenting fragrance as an expression of individual personality and identity. The brand’s creative positioning is associated with Mustafa Firoz, who described it as a contemporary artistic interpretation of oriental perfumery and emphasized self-expression as its inspiration. In 2023, Magic Rose and Vanilla Addiction were identified among the brand’s best sellers.