Fragrance house

My Perfumes Select

The wider My Perfumes business was founded in Dubai in 1993 by Firoz Baugwala as a multi-brand trading store. My Perfumes Select launched in 2014, combining Middle Eastern perfumery traditions with contemporary global fragrance culture. Its identity connects scent with self-expression and individuality, presenting fragrance as part of a person’s identity before they speak. The brand’s scent direction combines Eastern and Western influences, while its formulation concept centers on alcohol-free eau de parfum blending French and Oriental fragrance traditions.